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5 signs your business needs text-to-speech technology

5 signs your business needs text-to-speech technology

While AI chatbots may be stealing the spotlight, there's another game-changer on the horizon: Text-to-Speech (TTS) technology. Businesses worldwide are increasingly using Synthetic speech to change the way they communicate, enhance accessibility, and unlock new growth opportunities.

For instance, the global text-to-speech (TTS) market was valued at around $2.8 billion in 2021 and is expected to reach $12.5 billion by 2031, growing at a rate of 16.3% annually from 2022 to 2031. CereProc is frequently listed as one of the key market players alongside big tech companies such as Alphabet and Amazon.

This growth is not surprising. TTS technology helps transform written text into lifelike speech, effectively bridging the gap between text and speech. This enables natural and engaging interaction, enhancing communication across all digital platforms.

But you might be wondering: Is TTS necessary for my business? How can TTS benefit my operations? Read below to discover the benefits that may help your business thrive.

1. You want to increase accessibility
Increasing accessibility is paramount for businesses striving to create inclusive environments in today’s digital world. Text-to-speech technology provides a computer-generated voice that sounds human-like and reads text out loud (see here). Not only does this help break down barriers to information for those with visual impairments, but it also helps people with learning disabilities or linguistic challenges understand and engage with content better.

By using TTS, businesses can ensure that everyone, regardless of their abilities, can easily access important information. This not only helps companies comply with accessibility standards but also creates a more inclusive environment.
So, can integrating TTS into your operations enhance accessibility? Yes, and not only that, it also helps improve overall communication with your audience.

2. You want to improve customer experience
Did you know that 32% of customers report that they will walk away from a brand they love after only one unpleasant encounter? And 92% of customers will completely abandon a company after 2-3 negative encounters.
Negative customer experiences damage trust and brand loyalty. This is where TTS technology comes in handy!

Not only does text-to-speech integration increase accessibility and allow you to converse in multiple languages at the same time, it also can improve customer experience by providing quick and automated responses, keeping customers satisfied and engaged.

3. You want to expand globally
So, your business is thriving, and you're receiving inquiries from all corners of the world. Congratulations! However, with this growth comes a challenge: meeting the support needs of international customers. These customers speak different languages and live in different countries, posing logistical hurdles.

Fortunately, there's an efficient and cost-friendly approach: integrating TTS technology into your operations either in the cloud or in your own existing hardware. With TTS, your business can overcome any language barriers, ensuring instant and precise translations for clear communication with international customers.

Embracing text-to-speech technology equips your business to navigate global markets seamlessly, driving engagement and fostering sustainable growth in our interconnected world.

4. You want to create a unique brand identity
Text-to-speech technologies allow your digital platforms to speak. You can integrate TTS into your website, messaging platforms, or CRM systems, transforming written content into lifelike speech. Whether it's answering customer queries, narrating content, or facilitating interactions, TTS empowers businesses to achieve their goals with increased efficiency and engagement.

Instead of relying on generic pre-installed voices, businesses can create customizable voices that reflect their brand’s unique tone and personality. This allows your business to create memorable and engaging audio content that sets you apart from competitors.
Whether it's through marketing materials, interactive voice responses, or product demonstrations, TTS helps businesses establish a recognizable and unique voice that leaves a lasting impression on customers.

So whenever customers hear your personalized voice, they instantly recognize and connect it to your brand!

5. You want to improve multimedia content creation
Does your business create content such as videos, articles, podcasts, or e-learning materials? Then technologies, such as CereProc’s emotive synthetic speech, are a perfect match for you!

People are increasingly consuming content on the go, which means that everyone doesn’t have time to sit down and consistently take in new information. Offering your content in audio format allows businesses to expand their reach to individuals who are busy with other activities. This accessibility ensures that valuable information can reach a broader audience, even when they're on the move.
Whether you need to create a voiceover for a video or translate your presentation into a new language, text-to-speech can easily help you.

TTS can convert written scripts or captions into spoken audio in any language or dialect. By integrating this technology into your business you can help speed up your content creation processes without compromising on quality.

Get text-to-speech for your business today
Now that you’ve read about all the benefits that TTS technology can offer to your business, you might be curious to give it a try.
Get a free trial of CereProc today and level up your business like never before!